Wednesday, September 10, 2008

And the Ideas Roll in...

Some great ideas for my social marketing campaign are below. Add you own through the comments section. Think of a catchy slogan? Add that too!

- Grow With Your Kids! A campaign targeted at pre-K to 3rd graders and their families, encouraging them to grow a garden together, to learn where fruits and vegetables come from, and encourage increased consumption.

-Stamp Out Muffin Tops. Not a likely contender, but funny nonetheless. Are we trying to reduce the obesity rate, or just encourage women to wear roomier clothes?

-Be an Iron Maiden! This thrasher themed campaign is targeted at women 18-34 who tend to have low iron or iron deficiancies. Rock your world -- learn what foods are high in iron and incorporate them into your diet.

-Fight Germs at the Office Water Cooler. (This one DEF needs a better slogan...) Did you know the dirtiest place in the office can be the water cooler? And we're not just talking about the gossip! Encourage office workers to practice good habits when drinking from the cooler.

Tuesday, September 9, 2008

Fall 2008 Semester Begins

Welcome back. Do you hear the bell ringing? School's in session again...

This semester I am taking "Social Marketing in Nutrition" on Monday nights. What is Social Marketing? How is it different than regular everyday marketing?

Social Marketing's goal is to change an audience's particular behavior (usually for the better), and in the end, it is the audience who benefits. This is different from traditional, commercial marketing, where the aim is to sell a product or service, with the industry benefiting in the end, usually because they now have your cash in their pocket.

Traditional Marketing:
-What would you do for a Klondike Bar?
-Test drive a certified, pre-owned BMW today!
- America runs on Dunkin...

Social Market is different. It usually deals with public health or environmental issues, and does not aim to "sell" anything but an idea or behavior change. The benefits can vary-- healthier people, cleaner environments, less sick people, and more. For example:
-Give a Hoot, Don't Pollute!
-Only YOU can prevent forest fires
-Go Meatless on Mondays

This semester, our class will be designing our own social marketing campaign. We'll work in pairs to each come up with a worthy social problem, and design a clever, grassroots based campaign to bring the issue to our target audience's attention. Hopefully, we'll convince them to make a change for the better.

Clever ideas to come... Feel free to submit your own issues you think need solving in the meantime!